We test comedy and content against real rooms, measure how different audiences interpret the same material, and publish what the room reveals. Messages either land or they don't. We show you why, before you ship.
The lab's primary instrument. Room Sense Live lets comedians test jokes with a live AI audience that laughs, reacts, and shows how different crowds interpret the same material.
Comedians workshopped material against AI audience personas before performing live. Sets tested in Room Sense first had 40% fewer flat segments on stage.
Pre-testing against simulated audiences cuts on-stage failure rate by 40%. Not by making material safer, but by exposing weaknesses the performer can fix before the room sees them.
Measured: Mar 2026
We ran the same 5-minute set for three audience configurations and tracked where callbacks landed. Audiences with shared cultural context caught callbacks 3x more often.
Callbacks fail in mixed rooms. They need to anchor to something the whole audience witnessed together, not a reference half the room missed. Ignore this and your structure collapses.
Measured: Mar 2026
Using Laugh Spikes, we mapped laughter timing across age-segmented audiences for identical material. Peak laugh moments diverged by up to 12 seconds between groups.
Younger audiences laughed at subversion. Older audiences laughed at recognition. Same set, different shows. Any message meant to land across demographics has to carry both entry points or pick one.
Measured: Mar 2026
See how the same face gets judged completely differently at first glance.
Watch demo →Test jokes with a live AI audience that laughs, reacts, and shows how different crowds interpret material.
Watch demo →An interactive audience simulator that shows how different personas interpret the same line.
Watch demo →Treats stand-up like sports tape — aligns laughter to transcript lines and generates data-grounded feedback.
Watch demo →A browser app that analyzes your smile response to different GIFs — runs entirely on-device.
Watch demo →Get notified when the next experiment ships.
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The Humor Hackathon brings together builders, researchers, and performers to create tools that observe, measure, and design for audience interpretation. Each hackathon focuses on one or more research themes from the Humor Genome program. Participants build working prototypes in 48 hours, tested against live audiences before the weekend ends.
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